In a world where nothing seems to stay in focus for long its hard to have clear, unshakable beliefs about the marketplace and your position in it. Competition changes, marketing evolves, and as small business owners, we always feel the presence of consolidators and big business competitors breathing down our neck. Every morning we must wake up and re-engage in [...]
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. 3 Public Relations Topics The key to public relations lie in: Public relation or publicity Merchandising Promotions Public Relations Plans With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public [...]
The Importance of Building Relationships with Vendors It’s extremely important to build relationships with your vendors and those around you who can bring in new customers/clients and increase awareness of your company’s branding. The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the [...]
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success that direct mail marketing has had and the [...]
Today I’d like to talk about how to turn prospects into customers and retain them for future marketing as well. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be: Inviting Informative Enjoyable The [...]
5 Components For Good Advertising There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that [...]
Direct response marketing is marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a [...]
Today I’d like to teach you about the three most important start-up marketing tools you need to attract and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always [...]
Stop Wasting Your Resources! Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you will [...]
Consider this. Many businesses focus solely on attracting new customers, yet they NEED to spend a good chunk of their time retaining current customers. These are people you already know and they have solid sales potential…they’ve already bought from you! Take the time to market and sell your NEW products to your CURRENT customers and less time trying to sell old products to [...]
