Today I’d like to teach you about the three most important start-up marketing tools you need to attract and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always [...]
Stop Wasting Your Resources! Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you will [...]
Consider this. Many businesses focus solely on attracting new customers, yet they NEED to spend a good chunk of their time retaining current customers. These are people you already know and they have solid sales potential…they’ve already bought from you! Take the time to market and sell your NEW products to your CURRENT customers and less time trying to sell old products to [...]
Tips From Influencers Today we’ll talk about shameless self-promotion. That’s right, I said it…shameless! After all, we are learning from Kim Kardashian here. It comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion, and in some not so discreet ways, at that. But, seriously, consider some of the [...]
Why do individuals and corporations wake up one day stuck? You know how it is—feeling “burnt out.” What’s the point—it’s just another day of the same people and money issues, and nothing is really going to change. Where is the passion? Where is the focus, the dream, vision, determination, and excitement? They have been replaced with the all-powerful overwhelmed feeling [...]
“What is the single most compelling reason why your customer will choose your company over the competition?” If you can’t immediately answer this question, then your company has no position. It is simply just another supplier! The holy grail of marketing and business is the ability to create a position in the mind of your most probable consumer. Your point [...]
When you went into business, you had an idea. It might have been as simple as, “I want to be my own boss,” or, “I want to be rich.” Perhaps you saw an opportunity in the marketplace where you wanted to improve something. Think back to that time. What was your reason for taking the risk of starting your own [...]
What Is A Manager? When you say the word manager, what people often envision is a tough leader who towers over the employees and keeps the pressure on. After all, managers by definition are responsible for results, right? True, but what more importantly defines a good manager is his ability to build a team that delivers time and time again. [...]
How New Strategies Lose Steam Every company craves new ideas for building its business and attracting customers. The management of companies attends seminars, hires consultants and employs sales trainers, who mistakenly believe that more and better information is what the business needs. This is a core mistake and is often a huge waste of time and resources. There is an [...]
As a Business Coach I am often asked, “How can I give my company a competitive advantage in the marketplace?” To which I answer: customers are just like water, they will always seek the easiest way to get what they want. Water going downstream does not care if it goes around or through rock; it sees no obstacles because it [...]
