The best way to protect your company is to remember that you are not your business. Your enterprise is a separate living entity with a life and needs of its own, many of which you may not totally understand right now. Your responsibility to this living entity is very similar to the role you would play as a parent of [...]
You know that it’s true. Today’s customer has the internet at their fingertips with their hands full of what you want—cash. How cheap and how fast can you deliver whatever product or service it is that they need or want? It seems that this is the only set of questions that matter to the consumers willing to part with their [...]
As I sit down to write this article, I know that some people may label me as a heretic. After all, Social Media is everywhere and it is transforming the world as we speak – right? We have all heard about unknowns who developed and marketed a persona on the Internet and now have a ton of followers, followers of [...]
Let me share a little story; no, it is more of a legend than a story because if you dig deep enough there is always some truth to every legend. This one is called The Legend of Cash Mountain. Every business owner, either consciously or subconsciously, has had a relationship with Cash Mountain. We all believed, at some point, that [...]
The Internet presents a huge opportunity to share ideas and learn from the masters. Unfortunately, it has also given us a TON of snake oil salespeople. You know what I mean; Learn the 7 Secrets That Will Transform Your Business Overnight or Four Marketing Tricks That Will Increase Your Sales Ten Fold. Yes, those headlines are compelling and get clicked [...]
The ratio of perceived value to dollars paid in every aspect of the world of business has changed. Consumers and vendors alike are looking for extreme value for every dollar they spend on a product or service. You see this challenge everywhere, with the huge discounts offered and even free giveaways to entice you into dealing with their company. This [...]
Tough economic times require decisions that are as unique as your business. Why then, are so many independent business owners following the pack and taking action that could significantly hurt, if not kill, their business going forward? Re-think the lay-offs. Think about it: If other companies are reducing their workforce; they are, in effect, backing out of the marketplace: They [...]
If you’re taken with the increasingly popular social media trends and spend any time at all on Twitter, LinkedIn or Facebook; you could be feeling a little overwhelmed by the multitude of ideas. I know I am. As business owners we can’t ignore popular trends, but I wonder if the constant learning, re-learning and worrying if we are doing the right thing [...]
Does it feel like your Small Business has done nothing but put you in debt and suck up all your free time? You’re not alone. Almost every Small Business Owner struggles under the weight of responsibility that comes with entrepreneurship. Someone I respect a great deal once told me, “When you own something, it owns you.” This was his response to [...]
This is a very common question from entrepreneurs. It can seem strange that when you opened your new business sales grew right away, in fact they probably shot right up to where they are today and no matter what you do, you can’t seem to break out and take the company to the next level. Even more perplexing is that all [...]
